2019-2025
SBC Eurasia
During an interview process I was tasked with a task of creating a brand identity for one of SBC's events called 'SBC Eurasia'
Role:
For this interview task, I was entrusted with creating a comprehensive brand identity for the SBC Eurasia event. In addition to developing the full brand identity and logo, I also designed various event materials, including a flyer, catering wall (print), and went beyond expectations by contributing additional designs such as social media posts, a tote bag, and a lanyard. I made it to the final stages of the interview but ultimately had to decline further involvement as I had accepted another job offer.
Brand Ideology :
For this project, my approach was to ensure that every design choice aligned with SBC Eurasia’s mission and values. I began by defining the brand strategy, focusing on the event’s target audience, keywords, and objectives. This guided the creation of a unique and dynamic logo that conveyed professionalism, innovation, and excitement. I then explored various design inspirations through platforms like Pinterest and Behance, which helped refine the color palette, fonts, and overall style. Sketching ideas was an iterative process, and I worked through creative blocks by experimenting with design software, including Illustrator and Adobe Dimension, to test how the logo would work in both 2D and 3D contexts. For the logo, I aimed to represent the union of Europe and Asia through a gradient from blue to orange-red, symbolizing these regions. The interconnected letters ‘e’ and ‘a’ highlighted the event’s focus on collaboration. The catering wall design was particularly challenging due to its size, but I presented two concepts after researching what would work best, ensuring scalability and adaptability for large formats. Ultimately, my design process was driven by a deep understanding of the brand's goals and a commitment to delivering a cohesive, innovative identity for the SBC Summit Eurasia
X Media - Brand & Print
Elevating YouTube storytelling to unparalleled heights of creativity and excellence.
Role:
In the project, I spearheaded the visual essence of X Media, crafting a cohesive brand identity that resonated through every touchpoint—from the distinctive logo and bespoke merch designs to the professional business cards and eye-catching signage. My role was to encapsulate the agency's spirit of innovation and excellence, bringing it to life through visuals that not only define but also differentiate X Media in the digital realm.
Brand Ideology :
In creating the logo for X Media, I aimed to encapsulate the brand ideology by marrying the technical mastery of video editing with the powerful presence of a memorable brand symbol. I drew inspiration from an iconic feature in After Effects, the 'easy ease' icon—a tool that's fundamental to an editors' craftsmanship. This technical emblem was reimagined into the central motif of the brand: the 'X'. It represents a confluence of ideas and creativity and mirrors the dedication to refining transitions and narratives, echoing the finesse of the easy ease function in their editing work. The logo’s simplicity and symmetry embody the balance and precision that are at the core of both the brand and the artistry of video editing, capturing the essence of what X Media stands for.
Social Media
Role:
As a visual storyteller and graphic designer, I create a variety of social media content tailored to the unique voice and goals of each brand. My work spans diverse industries, developing posts that range from product showcases and lifestyle visuals to promotional campaigns and interactive formats. Each design is crafted with a clear strategic intent—whether to build community, drive conversions, or amplify brand recognition—while staying true to the brand’s identity
Ideology:
For every project, I focus on balancing design aesthetics with communication goals. I explore the brand’s color palette, tone of voice, and audience preferences to craft engaging and scroll-stopping visuals. My creative process includes concept development, layout design, motion elements (when applicable), and adapting visuals across platforms to ensure consistency and performance. From minimalist elegance to bold commercial styles, the goal is always to spark interest and foster interaction.
